Bridging the Tech Gap: A Snapchat Primer for Parents

By Toni Birdsong

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I will admit there are certain things I’ve given up trying to change as the parent of a teen.

Like trying to get between my kids and their phones the instant they need to text a friend, Google something, or download an app. I’ve given up buying them watches or alarm clocks for Christmas only to find them tucked in a drawer still boxed (I’ve got my phone, mom, but thanks.). I’ve given up on buying the yearly school picture packages to send to Grandma (Mom, don’t you dare get those! I look like a goof. Use one of my selfies instead!). I’ve even given up on expecting my kids to answer their phones when I call. I just wait for a text to appear mysteriously just seconds after I can’t reach them.

As many things as I’ve given up trying to change about this generation of tech-tethered teens, there’s also a few things I’ve decided to change about me.

One of those changes was inspired by a marketing fundamental I learned long ago, which is: if you want to be heard, deliver content to your target market in the way—and via the channels—they prefer to consume it.

Because Snapchat is the preferred method …read more

Read the full article here: http://blogs.mcafee.com/consumer/bridging-the-tech-gap-a-snapchat-primer-for-parents



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