Snapchat presence for West Midlands Police

By Wayne Denner


I was excited to read just today that the West Midlands Police Force is now using Snapchat as part of its very progressive social media communications strategy.

This could have far reaching positive effects on community policing and engagement with children and young people (and therefore their families) in and around Birmingham.

This is a great story and a prime example of dynamic leadership in a force genuinely interested in communicating with youngsters and teens. The popular Snapchat will enable ‘westmidspolice’ followers to keep up to date with disappearing photos and video updates, with the mediums and on a platform young people actually use. We need more stories like this, where the positives of popular and emerging technologies and apps are harnessed on a daily basis by adults genuinely and actively interested in bridging the technology gap.

According to Keiley Gartland, (Communications Department West Midlands Police) they’re already reaching half a million people on a daily basis on Snapchat and this is about ‘connecting with younger people and helping them to feel they have a close connection with their local police force.’ All users need to do is search ‘WestMidsPolice’ on Snapchat and Snapchat’s Stories service will send pics …read more

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