‘Fuelling Lolita fantasies and rampant sexism’: American Apparel accused of ‘resorting to underage porn’ to sell its ‘Back to School’ range of miniskirts (The Daily Mail)

By Hysen Sisco

By Stephen Johns
7 August 2014
The Daily Mail

Fashion brand American Apparel was last night attacked for an ‘abhorrent’ advertising campaign featuring provocative images of models posing as schoolgirls.

One advert for a miniskirt from its Back to School range was labelled ‘underage pornography’.

In the photo a model is seen from behind, bending over with her legs and part of her buttocks and underwear on display.

The company also sells a range of crop tops called ‘Lolita’, a reference to the controversial novel by Vladimir Nabokov about an older man’s sexual infatuation with a 12-year-old girl.

The American Apparel website, which is aimed at young people, sells a collection of clothing and accessories under the heading School Days. It features the tagline: ‘Your first assignment is to dress accordingly.’

Pictures show models in thigh-skimming skirts and midriff-revealing tops standing beside school lockers.

Yesterday, a children’s charity called the advertising disgraceful and asked parents to stop their children from buying the items.

Peter Bradley, from Kidscape, said: ‘It’s something we find abhorrent. It’s about using underage pornography to sell products and the sexualisation of children, which cannot ever be justified.

‘A School Days campaign is aimed at children under the age of 16.

‘Would the company’s board members let their …read more

Read the full article here: http://pornharms.com/fuelling-lolita-fantasies-and-rampant-sexism-american-apparel-accused-of-resorting-to-underage-porn-to-sell-its-back-to-school-range-of-miniskirts-the-daily-mail/



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