Sarahah. Unless you speak Arabic, this word is pretty much obscure to you. Well, chances are your child recognizes it! It’s the name of an app created by Saudi Arabian developer Zain al-Abidin Tawfiq and it has shot to popularity over the past week to surpass well-known apps like Facebook and Snapchat at #1 in the Google Play store (and #2 on iTunes).
Popularity of this app has been spreading through the Arabic speaking world and in June, landed in Canada. In just a few short weeks, it rose to dominance in the U.S. too. So, what is Sarahah and why should you get familiar with it immediately?
Beware of Anonymous Messaging
Sarahah claims that its app is designed to get honest feedback from coworkers and friends, citing self-improvement and better communication among acquaintances. The goal, as stated on their website, says, “Sarahah helps you in