There’s a new social platform in town, but parents, you can rest easy. That’s usually the opposite reaction you expect to hear, especially when a social platform is targeted to the under 13 market but Lego Life is challenging this perception. This is one app that’s causing me to pause and reevaluate. Let me break it down for you… the good, the bad and the ugly.
What’s all the fuss
Touted as being a safe social platform for kids ranging in age from 5 to 13, Lego Life has done something no other brand has been able to do – appeal to kids AND their parents. Kids are a tough crowd. They can smell a trap a mile away and more often than not, can be more internet savvy than their parents. Lego Life is ultimately a community of pint-sized Lego hobbyists that are able to share their creations in an Instagram-like